The platform is rolling out a fresh option that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This initiative comes as the company announced that it now features over 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a global launch. This development comes amid a increase in content created by AI, driven by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising video streams on a competing service primarily display clips produced artificially. A significant portion of this content is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, from computer-generated images to informative clips, and we intend to give people the power to increase or decrease of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its network tagged as made with AI. Overall, over 100 m media items are submitted to the platform every day, making AI content a relatively small portion of its total content library.
How to Adjust Settings
Members will be capable of reduce or increase the volume of AI-generated videos they see by opening the “manage topic” option in the application and selecting “AI-generated content”. Other topics that can already be modified under the setting cover news, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s rules oblige creators to tag “realistic” AI-made content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be removed under its terms of service.
In addition, the service will from now on attach an “AI-made” label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This step is designed to help prevent users from trying to evade the labeling process.
AI Literacy Programs
TikTok is additionally introducing a $2m awareness program for experts and institutions to produce informative material about ethical AI use. This initiative will support non-profit groups dedicated to educating computer science.
Content Safety Approach
The video-sharing app has supported its content review process, following discussion over plans to lay off a large number of safety staff in the United Kingdom. TikTok is planning to cut a significant number of roles in its trust and safety department in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive clarified that people-led review would continue to be important, but AI can protect employees by removing the most harmful content ahead of it is viewed by staff. TikTok reported a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is where a extensive automated help is really helping us work at speed.”
